LUXURY BRAND MANAGEMENT IN HOSPITALITY 2018
STAY TUNED for the next Batch!
you are working in the hospitality, tourism and service sector.
This is THE ONLY program of the year, YOU CAN' T MISS!
This annual program was exclusively developed for professionals in the hospitality and tourism sector in Thailand
Join us for this exclusive edition of Brand Management for Luxury Tourism & Hospitality where we integrate the concepts of luxury brand management, digital marketing strategies and knowledge about Chinese tourism evolution.
Because the best hospitality experience is one that takes into account a guest’s full sensory experience. It begins with exceptional marketing with visual elements that tell a story, and it continues through experiences in the dining room, fitness room, lobby, guest room and more.
When you can effectively target each of these senses in an appealing and memorable way, you may be able to improve the overall success and profitability of your company and even encourage repeat visits from satisfied guests in the future.
with focus on luxury hotels and tourism industry
The new face of the luxury hospitality
Brand DNA & codes to enhance hotels uniqueness and differentiation
Brand architecture revisited - lifestyle hotel brands and hotel collections
The new guest experience
Luxury consumers/guests’ psychologies and typologies
Luxury service in the digital age: how technologies can help hoteliers personalize luxury service and luxury experience
Evolving facets and representations of luxury experience
Collaborations to enhance perceived value of guest experience
Reward or recognition: decoding loyalty programs in luxury hospitality
Revising art & design, F&B, spa and wellness, cultural and artistic encounters.
Develop relevant digital marketing strategies
Digital marketing opportunities: how to enhance hotel’s storytelling – branded content
How to develop relevant digital content for the relevant digital platforms
Understanding collaborations with DMO’s & OTA’s
How to leverage on influencers, bloggers, local heroes on social media
Specificities of KOL’s (influencer’s marketing) in China
Understanding Chinese tourism evolution; how to cater to wealthy Chinese travellers
Take a glimpse
What the alumni of Luxury Brand Management in Hospitality have to say about this course!
THE LUXURY HOSPITALIY & EXPERIENCE EXPERT
Professor Denis Morisset
- More than 20 years of experience in the luxury fashion and hospitality industry
- Former CEO/COO of Ralph Lauren (Europe), Pierre Balmain and Giorgio Armani (France)
In 2004, he started his own consulting company, specialized in luxury Brand Management and International Luxury Distribution. He has collaborated with international companies on brand extensions and branding issues. His main areas of expertise are related to luxury brand management, luxury brand international distribution and branding in the luxury hospitality sector.
FOR MORE INFORMATION
Please kindly be informed Course fee must be paid at least 7 days prior to the event
Please be informed that we have limited seats.
*Details may be subjected to changes without prior notice by the organizer
What Will You Get?
Reinvent the customer experience and employ marketing tactics to appeal to your target audience in a more sensual way
+ Exceptional Lecture from Prof. Denis Morisset with more than 20 years experience in the luxury fashion and hospitality industry *(Former *CEO/COO*of Ralph Lauren (Europe), Pierre Balmain and Giorgio Armani (France))
+ Special Guest "Luxury Chinese Digital expert" former developer of Hermes.com
+ Broaden your business connection & enhance your network exclusively with the top professionals from the hospitality and service sector in Thailand
+ Certified by TAT & Luxellence Center
WHO SHOULD ATTEND
Chief Marketing Officer
Director of Marketing & communication
Director of Sales
Director of Food and Beverage
Hotels and Resorts
Restaurant & Cafe
Real Estate Developper
And others in the hospitality and service sector
THE LUXURY CHINESE DIGITAL EXPERT
Mr. Julien Gaubert-Molina
- Managing Director Greater China, SAME SAME BUT DIFFERENT
- Formerly worked in developing ‘Hermes.com’ site
Began his career at Hermes in New York and Paris to support the development of Hermes.com sites. During this period, he developed as a Project Manager, and digital competence by redesigning process of purchasing Hermes. He also acquires a luxury sensitivity by coordinating the productions photos and updates of editorial Hermès sites.
In 2009, Mr. Julien Gaubert-Molina integrates Hermès Leather Goods division as head of European and Asian markets in charge of business development and operational collections. He also coordinates the VM guidelines for Hermes Group and the entire leather trainings program.
In 2012, he joined SAME SAME but different and became the Managing Director for SAME SAME Greater China activities.