Learn How Retail, Travel and Hospitality Industries Can Attract The Growing Affluent Chinese Tourists

2-Day intensive program

OPEN FOR ADMISSION TODAY!

CHINESE TOURISTS: DISPELLING THE MYTHS

 

An in-depth two-day workshop at China’s outbound tourist market that aims at helping brand, Managing Directors and Senior Management better understand the emerging Chinese clientele and explore business opportunities through Wechat platform activations in order to take full advantage of digital marketing and drive to store possibilities.


This workshop will combine cultural concepts and practical approach with many recent case studies, illustrative examples, and also a Wechat digital Marketing tool kit for immediate actions. It will offer a disruptive approach that integrates Chinese travelers’ behaviors, while taking into consideration the necessity to adapt tactics to a new demanding clientele.

Learn more about the content of the program

Mr. Julien Gaubert-Molina tell us more about what you will get from enrolling this intensive program "Digital Marketing Strategies to Affluent Chinese Tourists" 

Register your seats today!
 

Topics Covered

UNDERSTANDING OF WHAT IS LUXURY IN CHINESE CULTURE

  • Luxury Innate Chinese Value

  • Chinese Cultural Symbols

  • Societal Interdependence

  • Chinese Society Values

 

INTRODUCTION TO CHINESE LUXURY/TRAVELERS CLIENTS

  • Wealth Segmentation

  • Geographic Segmentation

  • Age Segmentation

  • Type Segmentation

  • Trends

 

WHAT ARE THE BUSINESS OPPORTUNITIES THROUGH WECHAT

  • Introducing Wechat Capabilities

  • Developing a Wechat Travelers Strategy

  • Case Studies & Best Practices

  • Wechat Tool Kit for Travelers


 

WHAT ARE THE SPECIFICITIES OF THE CHINESE LUXURY MARKET (MAINLAND)

  • Mainland China/Geographic Disparity/Brands Preference

  • International Chinese Luxury Market Trends

  • Daigou and Duty Free markets

 

UNDERSTAND WHO ARE THE NEW CHINESE GLOBAL SHOPPERS

  • Chinese Tourism Booming

  • Profiling of the New Clientele / What is Influencing Millennials?

  • Where/ When / How do they spend?

  • The Future New Chinese Consumer / Connected Consumers

 

Key Learning Points

  • Understand the specificities of Chinese culture and specific traveling expectations of the new Chinese clientele

  • Get a Wechat tool kit to activate their traveler’s strategy within off-line and on-line touch points with regards to developing awareness, engagement and ultimately sales and loyalty.

WHO SHOULD ATTEND

  • Marketing Operational Team

  • Content Marketing Specialist

  • Chief Marketing Officer

  • Director of Marketing & Communication

  • Owners

  • Tourist Marketing Manager

  • Director of Sales

  • Director of Food and Beverage

  • Sales & Reservations Manager

 SECTOR

  • Retail

  • Lifestyle business

  • Spa

  • Hotels and Resorts

  • Wellness Center

  • Restaurant & Café

  • Entertainment

  • Service providers

  • Real Estate

  • Travel

Keynote speaker

THE LUXURY CHINESE DIGITAL EXPERT

Mr. Julien Gaubert-Molina
Managing Director Greater China, SAME SAME BUT DIFFERENT

Formerly worked in developing ‘Hermes.com’ site

Began his career at Hermes in New York and Paris to support the development of Hermes.com sites. During this period, he developed as a Project Manager, and digital competence by redesigning process of purchasing Hermes. He also acquires a luxury sensitivity by coordinating the productions photos and updates of editorial Hermès sites.

In 2009, Mr. Julien Gaubert-Molina integrates Hermès Leather Goods division as head of European and Asian markets in charge of business development and operational collections. He also coordinates the VM guidelines for Hermes Group and the entire leather trainings program.

In 2012, he joined SAME SAME but different and became the Managing Director for SAME SAME Greater China activities.

HOW TO BOOK YOUR SEAT
Register online

 

PROGRAM DETAILS & Registration Fee

Download the brochure

FOR MORE INFORMATION

02-071-2948

veronique@luxellencecenter.com


* Remarks: 
Please kindly be informed Course fee must be paid at least 7 days prior to the event
Please be informed that we have limited seats. 
*Details may be subjected to changes without prior notice by the organizer

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Contact Us:

Luxellence Center Head Office

127 Panjabhum Bldg. 1, South Sathorn Road, Bangkok 10120 Thailand

 Tel: 02 071 2946-8 

Luxellence@LuxellenceCenter.com