Stay tuned for more updates!

Corporate Communications and Public Affairs Director


Onanong is the Corporate Communications and Public Affairs Director of L’Oréal (Thailand) Ltd. Reporting directly to the Managing Director, she leads all corporate communications operations, public affairs strategy and sustainability coordination for the company and uses her immense expertise to develop and manage corporate activities – both internally and externally – to strengthen the company reputation through all key stakeholders.


Prior to joining L’Oréal Thailand, Onanong served as Communications Director at Ford Sales and Services (Thailand). In this role, she drove initiatives in corporate PR, product branding, and CSR as well as handling overall media strategy for Ford Thailand. She also previously had corporate experience at Philip Morris (Thailand) Ltd., where she was in charge in external affairs, regulatory and issue communications, stakeholder coalition as well as charitable contributions programs in Thailand.


In addition to these corporate roles, Onanong also had management-level experience in agency environments with Weber Shandwick – as Account Director – and Spark Communications. 

Chief Technology Officer


As the Chief Technology Officer (CTO), Dr.Tawicha plays an important role in developing and managing Sansiri’s digital works, including data analytics and business intelligence, the development of home innovations to be used in its future projects and to support after-sales service, and startup development. The digital development and activities are designed to support the company in becoming the leading property developer with excellent technology capability to enhance property business and modern living.

For over 20 years, Dr. Tawicha has made significant progress in his career, taking many high-ranking executive positions in IT department in leading Thai and international organizations as well as IT consultant in the government and private sectors. He has also been a guest lecturer at Thammasat University and a speaker in various seminars. With the wide variety of roles and experience, Dr. Tawicha has high experience and expertise in IT planning and strategy formulation, innovation development to support business and drive customers’ success, and application of technology in driving progress of organizations in various businesses, from money and banking to retail and logistics.

Dr. Tawicha graduated from the Faculty of Engineering (Mechanical Engineering), Chulalongkorn University, obtained a master’s degree in Telecommunications Management from University of Maryland, and a PhD in Information Technology from Assumption University.

Managing Director Greater China


Mr. Julien Gaubert-Molina began his career at IBM in France and London to develop skills in operational marketing before joining Hermes in New York and Paris to support the development of Hermes.com and sites brand such as John Lobb and Puiforcat. During this period, he developed as a project manager, digital competence by participating in the redesign process of purchasing Hermes. He also acquires a luxury sensitivity by coordinating the productions photos and updates of editorial Hermès sites.

In June 2009, Mr. Julien Gaubert-Molina integrates Hermès Leather Goods division as head of European and Asian markets in charge of business development and operational collections. He also coordinates during this period the visual merchandising guidelines for Hermes Group and all the leather trainings program.

Mr. Julien Gaubert-Molina has joined SAME SAME but different in 2012 as a Consulting & International Coordination Director. In 2013, Julien moved to Shanghai to support SAME SAME China development and then set up in January 2014 a new office for SAME SAME in Hong Kong office as a Managing Director for APAC. In 2016, Julien has enlarged its responsibilities to become the Managing Director for SAME SAME Greater China activities.


General Manager


Klaus Christandl have amassed over 27 years of experience in the hotel industry, of which a dozen have been as a General Manager, Klaus is no stranger to The St. Regis family. He joins Bangkok’s most desirable address from Singapore’s own, at The St. Regis Singapore.

Austrian-born, Klaus Christandl began his hospitality career in Vienna, working his way up the Food & Beverage ladder, with some of the finest brands in the industry, including Mandarin Oriental and 20 years with Starwood Hotels & Resorts. His path has taken him across Asia, the Middle East, North Africa and Europe, including Macau, The Philippines, Thailand, Dubai, Abu Dhabi, Egypt, Austria and Singapore.

A dedicated and passionate hospitality leader, Klaus together with his team has garnered industry awards along the way. He has also overseen significant renovation and revitalization programs, as well as successful brand repositioning projects, including the likes of the iconic 143-year-old Hotel Imperial, in Vienna, during his tenure from 2011 to 2015.

In his latest role with The St. Regis brand, Klaus is fully committed to consolidating The St. Regis Bangkok’s position as ‘The City’s Most Enviable Address’, where a culture of excellence prevails. His intent is to foster continued pride amongst all associates in the products and service of the property, and consistently deliver memorable experiences, tailored to each guest’s unique and discerning expectations.

Chief Digital Officer


Ms. Pam Thien is a computer science graduate with an interest in the luxury industry. In 2011, she acquired a graduate gemologist degree from the Gemological Institute of America. Pam has worked primarily with online media. At the age of 18 she founded the fair trade, jewelry ecommerce brand Shiana.com.

Her current role is Chief Digital Officer for Mass Connect Ltd., publisher of L'Officiel Thailand, L’Officiel Hommes, L’Officiel Wedding, L’Officiel Watches and Jewelry, L’Officiel Art, Design and Decors, WOW Thailand, Men's Fitness Thailand and LUXUO; she leads the company's internet-based social and electronic endeavors.




As the Chief Executive Officer (CEO) of Bchu Runway, Ms. Sita Chutiphaworakan is the first person to introduce the concept of official online authentic designers’ items rental into Thailand. She has played the most crucial role in initiating the business plans and taking the startup through initial and growth phase. With her belief in the sharing economy, she founded Bchu Runway to integrate luxury with technology soul that is disrupting the way women get dressed. Since she has passionate interest in luxury, she has travelled to all major fashion destinations around the globe such as London, Milan, New York and Paris annually to form strong partnership with world-recognized fashion brands and in return, help them raise the brand awareness in Thailand.

Besides, she is equipped with tremendous experiences in cosmetics and media industry, acting as Managing Director for her skin care OEM company and as an actress in several TV series on widely recognized channels in the country respectively.

As a diligent and dedicated leader, she set strategic priorities and lead the startup in all areas of the business, including marketing, technology, product and analytics. Furthermore, she is in charge of forming different collaborations with a number of companies to enhance the recognition and company’s growth.

Ms. Chutiphaworakan graduated from University of New South Wales, Australia in 2015 with double degrees in economics as well as media and communication (production) by obtaining the first-class honor.

Managing Director


Mr. Jerome Hervio has a broad international experience of research covering Europe, Africa and Asia.

Mr. Jerome Hervio has started STAMINA Asia in 2019 with a small group of experienced researchers and marketers to develop innovative quantitative and qualitative approaches. Mr. Jerome Hervio arrived in Thailand in 1998 and started two research companies in Thailand: Research International then IPSOS in 2005. Both enjoyed tremendous growth. During his career at IPSOS, he has always been in supportive of LUXELLENCE CENTER’s project development including the launch of Thailand Luxury Tracking Study and Thailand Luxury Symposium. He is a member of ESOMAR and former president of TMRS (Thai Market Research society).

Global Brand lead


Dan Zonmani is Global Brand lead at LINE Thailand. He started working at LINE in March 2016.

Prior to joining LINE, he served as the first Executive Vice President of Business Innovation at the retail development group, Siam Piwat. He was in charge of brand strategies for shop/service brands, store brands, and complex brands.

Dan earned a bachelor’s degree in Management Science from Canberra University in Australia. He has a long and distinguished career with major international and local advertising agencies such as Lintas, BBDO, Batey/Red Cell, and Far East DDB. In 2014, Dan reached a new peak in his career in the advertising field when he became the first Thai CEO of LOWE, one of the top three network agencies in Thailand.

He is also an active committee member of the Advertising Association of Thailand and an iconic MC at the annual Asia-Pacific Advertising Festival (ADFEST) and ADMAN Awards. 
His management skills have been further supplemented by seven year’s experience in Sales and Marketing with Seagram Thailand, where he handled Chivas Regal, Passport Scotch, Martell Cognac and Absolut Vodka as a brand manager.

His versatile marketing knowledge has been further broadened through his previous role as a Country Manager for the World Gold Council, where he was responsible for promoting the awareness and demand for gold jewelry and gold as an investment in Thailand.

Dan has been awarded “MD of the Year,” selected by 20 Batey/Red Cell offices around the Asia Pacific. He has also been recognized as the Most Successful MD of the Far East for generating the highest revenue and profits in 47 years.



Esterina is currently the Director of Retail in Asia (part of Bluebell) and is in charge of the media brand operations including content selection, curation, edition, and media strategy. Additionally, she is involved in communication and business development projects for the group. She is also Chairman of the Retail Committee for The Italian Chamber of Commerce, and Vice-Chairman of the Women’s Leadership Network of The Italian Chamber of Commerce.

Prior to Retail in Asia, she taught media and business communication at the university level, and worked for Italian companies in fashion and tourism. She is often invited to share her social semiotic perspectives on luxury and fashion branding in different public and private institutions.

She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University, where she is a member of the Research Centre for Professional Communication in English. She is also Junior Adjunct Professor of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia, Italy. Her research interests include luxury and art, luxury and space, luxury and CSR, country of origin effect and language use, retail experience, intercultural communication.

She has holds a M.A. in Foreign Languages for Business Communication from the Universita’ degli Studi di Modena e Reggio Emilia (Italy), a B.A. in Language Mediation from the Universita’ degli Studi della Calabria (Italy), and has also studied at the University of Cambridge (UK) and The Hong Kong Polytechnic University.

Group Chief Executive Officer



As the Group CEO, Tarate responsible for overseeing 8 companies within the group namely Ampak Holding (Holding Company), Amorn Prestige (Authorized Deal of “BMW”), Amorn Warranty (Previously Benz Amorn), Amorn 1966 (Authorized Deal of “Vespa”), AMR (Service Center for Benz and BMW under “Star Serve” brand), AMG Insure Broker (Advisor of all classes of insurance), AV (Bangkok) (“Kor Kon Rak Rod” Program producer) and AMGPI (Assets company of the group). The group longstanding (53 years) in automotive businesses, is in the process of transforming from family business into a real commercial business. Tarate also responsible to expand both core and non core businesses to maximize the return to shareholder.

For almost 30 years in banking and insurance businesses. Tarate has been with both commercial banking, investment banking, and insurance broker thru global firms i.e. Standard Chartered Bank, Peregrine Fixed Income- Hongkong, Deutsche Bank, Nomura Fixed Income, Bank of Ayudhya, and Marsh. Tarate involved in many big projects from corporate lending, project finance, bond issuance, Property fund, REIT, Insurance program for major projects in Thailand. He also serves as member of the Board of Directors of MPG Pcl., SKN Enterprise Pcl. and Thaire Life Pcl.

Tarate graduated from Eastern Kentucky University in Business in Richmond – Kentucky. He obtained graduated degree in Marketing from Webster University in St. Louis - Missouri.


Marketing Division Manager


Club 21 Thailand, a distributor of such luxury fashion brands as Alexander Wang, AX Armani Exchange, Bao Bao Issey Miyake, Comme des Garcons, DKNY, Diesel, Emporio Armani, Marni, Mulberry, Pleats Please Issey Miyake, Paul Smith , Rag & Bone, Stella McCartney,3.1 Phillip Lim and the list still continues. Club 21 has been successfully operating in Thailand for more than two decades and for four decades under the banner Club21 Global. With a commitment to brands, designers, and customers, Club 21 has always nurtured its loyal clients while promoting its labels and building long-term relationships underscored by brand trust and world-class services.

Sopavadee has been with Club 21 for over 15 years, starting her career in fashion business as  Advertising and PR Manger and later been transferred to Senior Brand Manager responsible for brand business management. Currently, she is the head of Club 21 Thailand marketing team leading PR, CRM, Digital Marketing and Corporate Marketing. Her role is to ensure the right marketing tools and effective brand communication strategy while portraying genuine brand persona of all the brands in her company’s portfolio.  Her role becomes more challenging when Club 21 gradually evolves from a traditional brick and mortar luxury fashion retailer to a modern luxury fashion retailer where omni channel become inevitably significant solution in order to sustain through the digital disruption era.  Club 21 Thailand marketing team manage to establish their own strong social media platform follower base and most importantly the “real” top-tier stylish clientele base under the regional Club21 privilege programme where its world of lifestyle rewards is not limited only in Thailand but also Singapore, Malaysia, Hong Kong, Taiwan and Indonesia.

Not only focusing on those designers’ brands, but also building ‘Club 21’ own label is also crucial. Sopavadee leads her team is to engage the local market with commitment on social responsibility DNA of the brand and to make sure that Club 21 style and experience are all there to be well-delivered through all touchpoints.